Cat litter box

Fresh flip litter box

A new self-cleaning Litter box

Design strategy, Product design, Planning, Branding.

Client: Fresh flip / 2019 / Total Design
Designed by Pearlman Daniel

The ‘Fresh Flip’ litter box is a self-cleaning solution for cat owners that will transform the user experience by eliminating the need to manually scoop out waste for a faster,more hygienic experience.The unit works by incorporating a boxy aesthetic that provides cats a covered area to do their business, while the exterior step will catch litter as they walk out. When it’s time to be cleaned, the entire unit can be flipped onto the front step to catch waste and filter out remaining litter;this can then be easily emptied with the unsoiled litter being placed back into the unit.

The four-step process makes the undesirable process a breeze; simply flip the contents of the box into the strainer, remove the collected waste, and then flip the collected sand back into the litter box… it really is that simple!There are no fragile components, electricity-requiring motors or complex mechanisms to go wrong, just a simple, clever and user-friendly process.

Fresh Flip consumes zero electricity, requires no maintenance, and has no expensive, fragile parts that can malfunction or need to be replaced.

The scenario

Remove the anti-tracking plate
Remove the anti-tracking plate
Flip the contents of the box into the strainer and filter the sand
Flip the contents of the box into the strainer and filter the sand
Remove the collected waste
Remove the collected waste
Design by Pearlman Daniel
Flip the contents of the box into the strainer and filter the sand

the process

Initial styling sketch