Brand development for NAMMOS

Arak Vazir

Alcohol label

Client: International K

Disciplines

Strategy
Brand development

Vazir is a new premium Arak, an alcoholic drink made from select South African anise and a fine blend of natural alcohol. Bringing a taste of indulgence, Vazir arak has a unique clarity balanced by a wisp of sweetness. By filtering the alcohol five times, Vazir moves traditional arak to the next level to provide a more enjoyable experience.

The design of the Vazir bottle makes a strong and clear statement through two intuitive motives. The top of the bottle features a tuxedo design which is complemented by the transparent cut-glass design on the bottom of the bottle that showcases the liquid to provide a luxury look..