1

discover

First, understanding the project needs is of utmost importance, with in-depth research and asking the right questions, which reveals new observations enabling us to establish a solid design brief.
Understanding user needs and behavior, technical requirements, and layout specification is key to streamlining procedures.
Exploring new materials, shapes, and functionality, Exploring new technological possibilities, production feasibility, to create benefits and competitive advantages.

2

Define

Creating the vision with alternatives including configuring and styling concepts that illustrate a different approach Through massive sketching and 3d forms, mockups and materials testing.
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This creative process leads to the design language and determining the appropriate CMF strategy. From these concepts, the client selects a chosen concept to move forward with the next stages of the design process.We then create a high end model for go-to markets and exhibitions.

3

Refine

Optimize the chosen concept combine with the technology aspect and design strategy with attention to detail, and CMF (color, material and finishes).
Through 3D software tools, we create multiple interactions to finalize the right form and to develop photorealistic visualizations.

4

Engineering Design

Precise engineering design includes all product elements, plastic shell parting line, and integration with mechanical and electronic components.  proper utilization of all parts for manufacturing aspects and workshops around the world.
We then create a highend model for go-to markets and exhibitions.

5

Production support

When delivering a product for manufacturing, we adjust all parts for mass production. Search the right manufacturing vendors and create Definitions for tooling, production parts, and material to manage the quality control process to supply fast solutions to problems during the manufacturing process, including all inspection and supply reports to ensure that all design settings fit the creator’s intent.

branding

From the right strategy to brand identities, all graphic elements including logo, textures, and formal data, influences the product appearance which represents the product and the company’s personality. This is why we created all communication strategies which span print and digital, produce installations for exhibitions, art direction, photo shoots, and video content.